How to Write an Effective TV Series Pitch

Getting a TV network or producer to invest in developing your script into a full TV series is challenging. Like with film scripts, TV networks and producers often invest in “pitching” a concept for a potential series. This document aims to convince decision makers to invest in developing your concept into a full seasonal arc with detailed episode outlines.

Everyone knows a brilliant concept doesn’t guarantee a good series, but you want potential. A good concept should have:

1. A clear, catchy idea explainable in one sentence.

2. A narrative engine and character interactions to sustain a full season of compelling peaks and cliffhangers.

3. Production feasibility demonstrating it can be made in your market.

4. Potential for at least a second season.

What to Include in a Pitch Document

One-Page Series Concept

In one page, convey the idea, characters, world, and promise of your concept, touching on the visual style and potential for season two. This page must be precise and polished, as a less-than-brilliant concept page means decision makers likely won’t read on. However, a brilliant concept page significantly increases your chances of getting a development deal.

Seasonal Arc Synopses

Write a paragraph to half page synopsis of each episode’s plot developments. Open with a hook, build complication and conflict, reach a peak, and end with a cliffhanger driving us into the next episode. For procedural shows, make each episode a self-contained story with a beginning, middle and end.

Character Descriptions

Main characters can be up to a page, but preferably a paragraph to half page. Minor characters just need a few lines. Don’t rehash story points already covered in the arc synopses. Convey key traits, central conflicts and dynamics with other characters. Make the characters compelling and appealing.

**Sample Episode Script (Optional, but Recommended for Beginners)**

If you’re an unproven writer, include a full script for one episode (preferably the pilot) to showcase your execution abilities. For established writers, an extended pilot synopsis can suffice.

Creator Bio

Briefly introduce yourself and your relevance to the material. If it’s based on your personal experience, highlight that along with your writing background and credits.

Other Typical Requests:

Tagline – One line explaining the concept’s essence. Craft it with irony to convey the conflict potential.

Mechanism – What drives the narrative for the full season? Star-crossed love? Rival worlds? Tragic coming of age?

Visual Style – Though the director often addresses this, describe your vision for the look and style of the show. Give references to similar series.

Make sure your proposal to other networks includes all the key elements above. Those looking to pitch their concepts should use this framework as a guide for developing compelling and thorough presentations. With a polished concept and persistence, your dream series can become a reality.